"Start Streaming."

“Start Streaming”

Bring your events & content to a global audience in real time.

So, you’ve been asked to stream a graduation. Streaming is a great tool for providing access to an event otherwise limited to the seats in the room. However, pressing “Start Streaming” in OBS is one of the last parts of the whole process.

It all begins with the walkthrough. Get to your location as far in advance as possible. Weeks or months would be preferred, but days can work too. Getting a basic understanding of the environment is key. Bring a measuring tape or laser to get accurate cable length runs. Understand the clients asks, what visuals they want and how to stay out of the way to your best abilities. It’s a team effort to pull off an event like a graduation, the livestream is just one small aspect of it, it’s about the graduates at the end of the day. To make sure you get some good shots of them, bring along a camera. Take some stills from angles that could work for the event. Examples of that would be Speaker/Podium position, alternate angles, wides and active cams all have their place in the productions. Get anything and everything planned out so that during the setup it’s not even a question.

In our case the client was looking for a 1080p livestream multi-cam setup. For a Video Mixer we went with the Black Magic Atem Pro Mini ISO. We’ve been using this for a few months now and love the size factor, it doesn’t take up too much desk real estate and has a bunch of crazy features packed into a super portable package. The only problem I’ve had so far are with the rubber buttons. Sometimes they click easily, others not so much. Depending on the pressure used it can double click by accident and cause quick back and forth cuts to occur.

Along with a 3 Camera Setup for the event the client asked for live video from outside the auditorium of the students arriving. Sounds easy enough, not too long ago DJI announced their SDR Transmission system and it seemed like a perfect fit for the gig. It relies on the groundwork DJI has made with their drones ability to send video over large distances. Unfortunately they too came with some hiccups. For the best signal strength you need the two units (Rx / Tx) to be in the eye line of each other. Outside sets will do great in this ecosystem. Sending wireless signals though auditorium walls not so much. We found in our testing that sending a signal though 3 or more walls seemed to be the limit before the bitrate got crushed and caused pixelation. The sweet spot was under 100ft, a far cry from their advertised 10,000 ft signal transmission. If we were just using these for monitoring I’d have only great things to say, but since this would been used in our live broadcast I don’t think these are taking down Teradeks anytime soon.

Fiber, no not that kind. When we finished getting measurements for the cable runs, we came in around 140ft and that number was reinforced when we heard from their tech team it was around 135ft from the booth to the stage. Knowing HDMI has some limitations after 50ft, potential for video/audio signal loss, we figured the only option was SDI cable which is the gold standard for broadcast. However since we were using an HDMI mixer, we would need to pick up a few SDI to HDMI converters. In my experience anytime you daisy chain, add a middle man or convert the signal, it introduces more areas of failure. To simplify the setup we looked into what is fairly a recent addition to the market which are Fiber HDMi cables. Although most brands only offer unidirectional cables for now, the idea of it immediately caught my attention. Being able to run HDMI out directly from our cameras straight into the Video switcher was an absolute positive. As we did our further research it seemed to combine the qualities of SDI signal transmission with the added benefit of no extra conversion units all while extending the signal length before degradation to match SDI at around 100 meters. This was the best solution for us, if you have a video mixer with SDI inputs I would probably just stick to that. If you end up going fiber HDMI, just make sure you hook them up so the signal goes in the right direction from camera to mixer.

The Tech Rehearsal is where it starts getting real. You’re finally getting your cameras down, running your power and grabbing audio from the mixers. Audio can be tricky and on this shoot it was one of our white whales. During the Tech Rehearsal this was something that kept popping up as an issue. We had the cameras up, video mixer setup with a Mac Studio running the livestream all hard wired with ethernet. We had a Captioner on stand-by for the test as well since we had live captioning on the stream. Everything seemed to be working, but we kept running into issues. Youtube would received the RMTP with Video and Audio, but the captioner could only get Video. We could hear the audio on the preview live stream, but then on the recorded VOD it’d be missing. Originally we had a signal from the audio mixer running into a Zoom F4 which then piped the audio into the ATEM Mini. This is a system we’ve used in the past that had worked without fail. For whatever reason this time around it wasn’t happy. The Audio signal drop was one thing, but then some sort of hissing kept appearing on the audio track for the stream. Eventually, taking my own advice we cut out the middle man and just used a Scarlett interface to take the XLR signal straight into the Mac. This immediately fixed the interference we heard. Second, I wiped OBS and started the setup from scratch with the new equipment in place. Now we were getting somewhere. With the audio issues resolved and the Captioner finally getting the audio signal we could go live… in a few days. Troubleshooting the audio took three times as long as the whole setup, but imagine if we didn’t have that time. That’s the importance of a tech rehearsal.

Finally, the day of the event. If you’ve made it this far without having any panic attacks congrats! All that’s left now is to press “Start Streaming” and listen. Keep an ear out from your team and give direction for each angle. You are the captain now. For our communication we had the Eartek Ultralites. Super simple headset style system that allows for up to five people to communicate. It made it a breeze to make adjustments on the fly while jumping around the different feeds.

Go with the flow. Producing a live show is a lot like editing in post except you don’t have an Undo button. It’s as liberating as it is nerve racking. But don’t worry, take a deep breath and just power through. The end is in sight and she requires no post-production.

“Stop Streaming.”

Why I Bought the DJI RONIN 4D 8K (And Why I Think It's a Game-Changer)

Why I Bought the DJI RONIN 4D 8K (And Why I Think It's a Game-Changer

Let me just say this off the rip: I don’t fall in love with gear. I fall in love with what it lets me do. And the RONIN 4D 8K? This thing might be the first camera that actually feels like it wants to help me make a movie—not slow me down, not need ten accessories and three interns to operate—just help me shoot.

Why I Got It

I bought the RONIN 4D because I believe it has the potential to unlock a truly cinematic way of working—fast, sharp, and slick. It gives you steadicam-style results with a fraction of the setup and budget. For indie filmmakers or small teams, that’s not just nice—it’s revolutionary.

It’s the first time in human history (yeah, I said it) we have something this simple delivering results this complex. And I'm not exaggerating—manual primes at 2.4, dialed in with the LIDAR system, and we’re getting focus accuracy that would normally require a 1st AC glued to a monitor. The more we tweak it, the better it's getting.

Setup Speed = Time Saved = Budget Saved

Set up is fast. Like “how are we already rolling?” fast. Need to move from handheld to a car mount to a tripod? You’re not losing momentum or praying the gimbal gods are kind today. It just... works. And when something just works in production, that’s rare—and priceless.

Real Use Case: “AFTR” Our Upcoming Indie Comedy

We’re gearing up to shoot AFTR, an indie comedy I’m directing. And we plan to use this thing for a huge chunk of the shoot. The mobility, the stabilization, the internal RAW and ProRes options, the ability to go from gritty realism to smooth tracking—it just fits the vibe.

We’ve done three solid test shoots so far, and each one has us more excited. I’ll drop those links below if you want to see what it’s capable of in real-world settings (not some overly color-graded showroom footage with stock music and models laughing at salad).

Sharing the Knowledge (Because No One Else Is)

Here’s the thing: there aren’t a lot of people using this camera yet—especially not in indie or small-shop environments. I had a hard time finding real feedback and honest footage before I bought it. So I'm going to drop links to the gear I’m using, the lenses, accessories, and some of the videos that helped me learn how to actually use this thing, not just stare at it.

• Gear links

RONIN 4D 8K COMBO -https://www.amazon.com/DJI-Zenmuse-X9-Focus-Motor/

It was out of stock when I bought it so I bought the DJI 4D 6K and then bought the 8K upgrade.

https://amzn.to/44zaEps Body

https://www.bhphotovideo.com/c/product/1798229-REG/dji_cp_rn_00000341_01_zenmuse_x9_8k_gimbal_camera.html Head

Focus Motor - https://amzn.to/3HblCrl

Lenses

31 MM DULENS APO MINI (PL) https://amzn.to/42Zvn4B

51 MM DULENS APO MINI (PL) https://amzn.to/4j5ls27

1TB SSD - https://amzn.to/3S200QC

Counterweight for the Primes

I unfortunately bought this one by DJI for too much https://www.bhphotovideo.com/c/product/1667446-REG/dji_cp_rn_00000188_01_zenmuse_x9_counterweight.html

But I didn’t know this one existed, it’s just a weight it shouldn’t matter,

https://amzn.to/3GWKfIs

If you’re considering picking one up or just want to see what it can do, feel free to hit me up or drop a comment. I’ll be updating this post with more footage as we go into production on AFTR.

Let me know if you want me to drop in the exact gear list or test video links you’re using, or if you want this formatted as a branded post for your ATB Productions blog.

4o

How ATB Productions is Revolutionizing Music Videos with Ai

Crafting Big Visions on a Blue-Collar Budget

At ATB Productions, we’ve always believed that creativity should never be limited by budget. Our motto, "Hollywood Aesthetic on a Blue-Collar Budget," isn’t just a tagline—it’s our way of life. With the rise of Ai video generation tools, we’ve unlocked a whole new realm of possibilities for music videos, bringing cinematic storytelling to artists who once thought it was out of reach.

The Power of Ai in Music Videos

The music video industry has long been dominated by high-budget productions with massive crews, expensive locations, and costly post-production. But today, Ai video tools like RunwayML, Sora, Kaiber, and Pika are leveling the playing field, allowing us to bring ambitious visions to life without the Hollywood price tag.

How We Use Ai to Enhance Music Videos

1. Ai-Generated Worlds – We create stunning, dynamic environments that would normally require extensive CGI or costly location shoots. Whether it’s a futuristic cyberpunk city, a dreamlike fantasy landscape, or a hyper-realistic war zone, Ai allows us to craft breathtaking backdrops in seconds.

2. Seamless Visual Effects – Traditional VFX work can take weeks, but with Ai-powered tools, we can generate stylized animations, realistic effects, and even character transformations in a fraction of the time.

3. Motion & Style Transfer – Using Ai, we can turn real footage into animation, stylize performances in ways never seen before, or even make an artist’s movements flow with surreal, artistic flourishes that match the energy of the song.

4. Video-to-Video Enhancement – We take existing footage and use Ai to elevate it—whether that means improving quality, changing environments, or even adding elements that weren’t there before.

5. Ai-Generated Characters & Narratives – We can create fully Ai-generated performers, dancers, or even entire animated narratives that tell a story parallel to the music, giving artists a fresh way to engage audiences.

Bringing Emotion and Storytelling to Ai Music Videos

While Ai-generated visuals are powerful, what makes a music video truly unforgettable is its soul. That’s where ATB’s approach stands out. We don’t just rely on Ai to make something visually interesting—we blend it with human emotion, storytelling, and a deep understanding of how music connects with audiences. Whether it’s a love story set in Palestine, a surreal animated journey, or a retro-styled throwback, we use Ai as a tool to enhance the vision, not replace it.

A Case Study: The Power of Ai in Action

One of our recent projects was a music video about a pug whose friends don’t show up to his birthday party. On the surface, it’s a fun, lighthearted concept, but Ai helped us take it to another level. Using Ai-generated animation, we crafted an emotional arc, making the pug’s loneliness tangible and his eventual joy deeply resonant. The result? A video that feels handcrafted and heartfelt while being produced at a fraction of the traditional cost.

The Future of Ai in Music Videos

We’re just scratching the surface of what Ai can do in the music video world. As Ai models continue to improve, we anticipate:

• Fully interactive music videos that adapt to the viewer’s choices.

• Real-time Ai editing, allowing artists to tweak and generate visuals on the fly.

• Deepfake-style performance enhancements, letting artists achieve mind-bending effects effortlessly.

• Ai-assisted cinematography, where virtual cameras give directors unprecedented creative freedom.

Why Artists Should Consider Ai for Their Next Music Video

For independent musicians, emerging artists, and even established acts looking to push creative boundaries, Ai opens doors that were previously closed due to budget constraints. At ATB Productions, we combine our expertise in storytelling with cutting-edge Ai tools to deliver videos that are cinematic, engaging, and completely unique.

If you’re an artist looking to create a big vision on a budget, let’s talk. Ai isn’t here to replace human creativity—it’s here to amplify it. And at ATB, we’re using it to make music videos more innovative, expressive, and accessible than ever before.

Ready to bring your vision to life? Contact us today.

Follow ATB Productions:

[Website] | [Instagram] | [YouTube] |

Behind the Laughs: How to Film an Indie Comedy Special

Behind the Scenes: Shooting J.P. McDade’s Comedy Special at The Bell House

At ATB Productions, we’ve always had a deep love for comedy. So when we got the opportunity to shoot J.P. McDade’s comedy special, produced by the hilarious Stavros Halkias, we jumped at the chance. The shoot took place at The Bell House in Brooklyn, New York—a classic comedy venue with the perfect vibe for this project.

We had a 7 camera set up.

The Bell House In Brooklyn, we re-colored the existing lights in the grid, Added a spotlight, Added lights to the Bar in the back and both pillars on the sides of the stage.

Stavros Halkias and Eldis Sula talk pre-show

The Venue and Setup

The Bell House was ideal for the intimate yet professional feel we were looking for. With its cozy yet cinematic atmosphere, it set the stage for J.P. McDade’s sharp, crowd-pleasing material.

We used a multi-camera setup to ensure we captured every angle and nuance:

• Wide Shot (Back of the Room): Essential for establishing the scene, though it came across as a bit dull visually. In hindsight, we’d love to experiment with a dolly, jib, or crane for a more dynamic look—something we’ll definitely consider for larger-scale specials.

• Close-Up Camera: The star of the show, capturing J.P.’s expressions and punchlines in crisp detail.

• Medium Shot: A balanced perspective that tied the visual narrative together.

• Slider Shot: Added smooth motion for variety and a touch of polish.

• Roaming Handheld: Perfect for spontaneous audience reactions and immersive moments.

• Profile Shot: Brought another unique perspective, rounding out the visual coverage.

This combination gave us the flexibility and depth needed to create a solid foundation for editing—critical for a comedy special.

Audio is Key in Comedy

When it comes to comedy, the audio can make or break the experience. For this shoot, we went all-in:

• Stage Mics captured J.P.’s voice directly.

• Board Sound ensured we had a clean, consistent audio feed.

• Planted Audience Mics (8-10 placed strategically around the room) brought the laughter to life, adding depth and ambiance.

This multi-layered approach gave us the flexibility to mix and balance the sound to perfection, making sure the punchlines landed just right.

Lighting and Challenges

Lighting a comedy special is all about balance. For this shoot, we:

• Used accent lighting around the room to create depth and visual interest in the background.

• Focused a spotlight on J.P., ensuring he remained the central focus throughout the performance.

Since J.P. doesn’t move much on stage, this setup worked perfectly. A more active comedian would have required a different approach and more challenges in keeping them well-lit throughout.

One unique challenge was J.P.’s height—he’s super tall! Without camera platforms, many of our shots ended up slightly angled upward, exposing more of the ceiling than we’d typically like. While it wasn’t ideal, we made it work and learned valuable lessons for future shoots.

Final Thoughts

Working on this special was an absolute privilege. J.P. McDade is not only a fantastic comedian but also a joy to collaborate with. The project reminded us why we love comedy—there’s nothing quite like capturing the magic of a live performance.

While there’s always room to improve (we’re eyeing some more dynamic equipment for our next shoot), we’re thrilled with how this special turned out. Check out J.P. McDade’s comedy special, now available on YouTube, and let us know what you think!

Billy Voermann, Joey Malinski, and Eldis Sula review the set up.

ATB Productions – Bringing Hollywood Aesthetic to a Blue-Collar Budget.

How We Used AI to Create a Mind-Blowing Kids’ Music Video Featuring Kitten Punk Rock

Imagine a world where AI tools seamlessly come together to create visually stunning and musically captivating content. That’s exactly what we achieved with our latest project: a kids’ music video featuring playful kittens rocking out in a punk band. From generating adorable and edgy visuals to crafting an original punk-inspired music track, the process was nothing short of revolutionary—and we’re thrilled to share how it came together.

Watch the Full Video Here

Crafting the Vision: AI Tools in Harmony

The idea for this project was inspired by the original viral video of a cat playing the piano—a simple yet captivating concept that delighted millions. We thought, "Why stop at one cat and a piano when we can take it up a notch to a full band of kittens playing punk rock?" That’s how the vision for this groundbreaking video was born.

The main visual magic for this project came from Sora AI, a powerful AI video generator. It allowed us to bring our concept to life by animating the kitten band with an aesthetic that was both vibrant and punk-inspired. However, to fully refine the creative direction, we leveraged several other AI tools:

• MidJourney: Used to generate reference photos for the kittens, their instruments, and the overall punk-rock vibe. This step was crucial for building the visual foundation.

• RunwayML: Helped us fine-tune elements and ensure continuity across the scenes, offering additional touch-ups and visual tweaks.

• Suno AI Music: Crafted the high-energy punk rock track that drives the video. Suno AI allowed us to capture the rebellious spirit of punk while keeping the tone fun and playful for kids.

Finally, we brought it all together in Adobe Premiere Pro, timing the visuals perfectly with the music to create a seamless, engaging experience.

Why This Video Stands Out

This video isn’t just a milestone for us—it’s a glimpse into the future of video production. The kittens come alive with personality, the music is infectious, and the overall production quality rivals traditional methods while being far more efficient. AI tools allowed us to:

• Save Time: What would have taken months in a traditional workflow was completed in weeks.

• Enhance Creativity: Each AI tool added a unique layer of polish and innovation.

• Push Boundaries: The result is a visually stunning and musically exciting video that appeals to kids and adults alike.

The Future of AI Video Production

At ATB Productions, we’re embracing the cutting-edge potential of AI to redefine video creation. Projects like this showcase what’s possible when creativity meets technology. We’re excited to continue exploring and pushing the boundaries of AI-generated content.

Let’s Create Together

Want to bring your ideas to life with AI-powered video production? Whether it’s for kids’ content, marketing, or storytelling, we can help you create something truly unique.

Contact Us Today to start your next video project.

Don’t forget to subscribe to our newsletter and follow us on YouTube for more mind-blowing content and insights into the future of video production.

How My Daughter Inspired Me to Start a YouTube Channel with VidGen’s AI Editing Tools

Introduction
It all started with my daughter. She was hooked on Would You Rather videos—those fun, interactive games that kids can’t get enough of. After a while, I noticed something interesting: many of these videos were AI-generated, with bright visuals and catchy edits. That got me thinking—how hard could it be to create videos like this myself?

I decided to dive in and try launching my own Would You Rather YouTube channel. But like many beginners, I quickly realized that video editing is no walk in the park. That’s when I discovered VidGen’s AI editing program, and everything changed. VidGen made creating high-quality, professional-looking videos not only possible but incredibly easy—even for someone like me with no prior editing experience.

👉 Want to try it for yourself? Click here to get started with VidGen: https://videogen.io?fpr=joseph60.

How VidGen Made My Channel Possible
When I first started, I had a basic idea for the channel: create fun, engaging Would You Rather videos for kids, just like the ones my daughter loved. But turning that idea into polished content felt overwhelming—until I found VidGen. Using their AI-powered tools, I was able to streamline the entire editing process, turning raw ideas into professional videos with minimal effort.

Here’s how VidGen helped me launch and grow my YouTube channel:

1. Simple, Smart Video Editing

VidGen’s AI editor transformed the way I approached video creation. It automatically trimmed clips, added transitions, and even suggested improvements like color correction and music syncing.

• Easy for Beginners: The interface was straightforward, and the AI handled the technical details, letting me focus on creativity.

• Customization Options: Despite its automation, VidGen allowed me to tweak every detail, so each video had its own unique personality.

2. Faster Video Production

With VidGen, I was able to create content quickly without sacrificing quality. Tasks that used to take hours, like syncing text and visuals, were completed in minutes, allowing me to keep up with my channel’s posting schedule.

3. Eye-Catching Thumbnails and Titles

VidGen didn’t just stop at editing—it helped me create attention-grabbing thumbnails and titles tailored to my videos. This was a game-changer in helping my videos stand out and attract viewers.

4. Consistency Is Key

As a new creator, I learned that consistency is essential to growing a YouTube channel. VidGen’s efficient tools allowed me to post regularly, building an audience and keeping them engaged.

5. Growing My Channel While Having Fun

With VidGen handling the technical side of things, I had more time to focus on the fun parts of running a channel—coming up with creative ideas, engaging with my audience, and, most importantly, spending time with my daughter, who’s now my biggest fan!

Why VidGen Is Perfect for Beginners
If you’re thinking about starting your own channel—whether for kids’ content, tutorials, or anything else—VidGen is the perfect tool to get started. Its AI-powered features simplify every aspect of video creation, making it accessible for beginners and efficient for experienced creators.

👉 Ready to give it a try? Start your video journey today with VidGen: https://videogen.io?fpr=joseph60.

Conclusion
Launching my YouTube channel has been an exciting adventure, and it all began with a spark of inspiration from my daughter. Thanks to VidGen, what started as an idea has become a reality. Their AI tools made video creation simple, fun, and fast, helping me share the same joy my daughter found in those Would You Rather videos.

If you’ve ever thought about starting a channel, don’t wait—VidGen is the perfect partner to bring your vision to life.

Using #AI for filming Interviews

At ATB Productions we’ve been weaving in AI, more and more into our workflow, from SFX, music, and graphics we are exploring all things in #AI FILMMAKING. We recently used Generative Fill to add stuff in the background of some interview shots, adding in a painting on a wall that was otherwise bare. At ATB Productions we do all kinds of shoots ranging from Documentary work to corporate to commercials to non-profits. The interview shots range in budget, time, and level of acceptance that we are constantly playing in an “unknown” situation. We can’t count how many times a client only option to shoot is the tiniest of office spaces. We want to see what we could do in though situations to be able to enhance / change and improve. Let us know your thoughts on how we did and if you see yourself doing this in the future or is it too gimicky? WATCH BELOW and Let US KNOW!

Kid Cudi - Pursuit of Happiness Music Video

BTS from the Kid Cudi -Pursuit of Happiness Music video directed by Brody Baker and Produced by Josh Harnett. Shot in NYC in a hotel on the west side. This was the second music video Kid Cudi shot for Pursuit of Happiness and featured Drake as a cameo. It was pretty cool to be on set as they shot super HIGH frame rate for the while positioning Kid Cudi to allow him to shoot regular speed. Cool effect on a great song.

Josh Hartnett checks the Monitor with Director Brody Baker.

Kid Cudi loving it on the set of Pursuit of Happiness

Drake and Kid Cudi enjoying the playback on the Pursuit of Happiness Music video

Creating Kids Content for Youtube

So, I have a 6 Year old daughter who loves watching Youtube, especially videos that I have no idea why she watches them. She will watch kids play with dolls with no storyline, watch people play with slime, play video games, and she wants me to watch them with her. Being in the video business and loving creating, I have this reluctancy to push making content on my daughter, in fact, anytime I do have an idea for a video or want to create with her, she absolutely shuts it down. So, when she asked if she could make a video where she opens her Christmas presents from her Aunt, “Make-It-Minis”. I was stoked. Did I use one of the many 4K cinema cameras I own? Nope, went with the iphone 12. Mic? 8 Bucks off of Temu (I should have use a real mic). I thought she did amazing considering she would not take direction, but in the end didn’t really need anything, on camera talent portion of the video came naturally to her as she has watched countless of other videos. She asked people to “comment below” and “subscribe” unprompted. I questioned my parenting as what have I created???

Here is what I learned.

- EDIT FAST - In the internet world, there is no fat. Cut it all out. Jump cuts dont matter, just keep hitting them with what next. This is a complete 180 from what I’ve implemented over the years, as a editor, you want to be unseen. You typically don’t want the audience to feel the edit, maybe in a music video you do, but often you want the audience lost in the story instead of technique. But here, it doesnt matter, cut away, but do it fast.

- IT’S ALL ABOUT THE TALENT - People watch people who are engaging, my daughter watches Unspeakable, and she’ll watch them do whatever, she even watches them watch other videos. If the talent is engaging so will the video.

- Thumbnails - I’m definitely still learning how to craft a good thumbnail, but that tried and true Youtube Style is so key to them clicking.

- Have Fun - I couldn’t be more happy to do what I love with who I love. We don’t have followers, we don’t have views, but we have memories. My favorite part is watching it back with her a few weeks or months after we shoot. It’s such an amazing feeling.

How to choose a video production company

In today's fast-paced digital landscape, video content reigns supreme. From the halls of tech startups to the boardrooms of international corporations, the demand for compelling video content echoes across industries. It serves as the heartbeat of websites, a guiding compass for employees, a demonstration for clients, and your "in" for potential customers.

Finding the right production company can feel like navigating a labyrinth of choices, each with its own set of considerations. Fear not! In this article, we will specifically discuss the key factors to consider when hiring a video production company and how to evaluate them.

Key Factors:

1. Portfolio: A portfolio is a collection of completed work for a company or person. A production company should feature a reel that compiles all their work into a short video compilation—I like to think of it as a music video for the portfolio. This video is typically found on a company's landing page, but if it isn't, feel free to reach out and request their most current reel. A reel is imperative for evaluating a production company, especially if you're seeking a specific niche or stylistic approach for your project. However, the reel can't provide all the necessary information. If you like what you see, consider setting up a meeting with their team to discuss your specific needs further.

2. People: At ATB, we take this factor very seriously. To be honest, most production companies operating at the same level can create similar products, but the experience they provide will be different. This industry has a reputation for being extremely pretentious and exclusive—who wants to feel left out or powerless? We certainly don’t want any of our clients feeling that way, and neither do the people we work with. Who you work with matters, and it determines the care with which your project is handled. Moreover, you'll be working closely with these individuals from concept to completion, so ensure you get a good vibe from your initial meetings. Pay attention to whether they are listening to your vision or simply throwing out ideas.

3. Experience: A company's experience is closely tied to its portfolio. Often, you can gain a solid glimpse of their range of experience from their portfolio or reel. However, some aspects might be challenging to discern, so it's crucial to initiate these discussions early on. Specifically inquire about the experience or expertise you require. For instance, creating a commercial in a highly trafficked public space demands a production company familiar with necessary permits. Similarly, shooting with a drone requires a skilled, confident, and licensed operator.

4. Clients: Some video production companies feature reviews on their site, which is more common for smaller companies specializing in events and weddings. B2B-focused companies often showcase client portfolios without reviews. Assessing a company's credibility is better done by reviewing the volume of work they've done with a client and the reputation they hold. If this evaluation doesn't suffice, reach out to the production company, specify what you aim to create, and request appropriate references. At ATB, we're always delighted to share additional sample work and connect you with reputable references because we stand behind our work, ensuring you feel comfortable and confident from start to finish.

We hope this guidance proves helpful, and we're always open to answering any questions as you navigate the process. Your video content can make or break new business, maintain relationships, support employees, and drive sales—it's crucial, so take your time.

Video Production in Baltimore (Go To Vendors)

We love Baltimore. Our founder at ATB Productions, Joey Malinski, was born in Baltimore and it’s a city that holds a place in our dear place in our hearts. Stuck in between DC and New York, Baltimore holds a unique position in the Mid-Atlantic. It was home to shows like The Wire, VEEP, House of Cards, and We Own the City, which has formed a niche market for video productions at all levels.

But when you are from out of town and looking to work in the city finding the right vendors can be tricky, so here are some of our recommendations.

Production Company - ATB Productions (we are biased)

Looking for Camera? We recommend Red Star.

Expendables and Production Gear? Check out Plus One.

Grip and Electric - Serious G+E runs the town.

Casting - We like Thea Washington Casting

Need an LED WALL? We like the team over at RockShore

Locations - Try your luck with Peerspace

Drone - We like William Voermann

Motion Graphics - We love what Acrylic has been doing

Sound - Tim St. Clair is awesome to work with.

Overall, Baltimore is a scrappy town that can get the work done, if you are looking for a production company? Well, we are partial to ourselves at ATB Productions, we have a blue-collar approach to video content. We think hard work just feels better love to bring videos to life.

So, if you are looking for video production in Baltimore, reach out and let’s get to work.

AImmaculate Conception- Using AI to bridge vision and expectation

in a Vitruvian Man style image of a Video Director getting an idea --ar 16:9

At Across the Bridge Productions, our motto for years was from Concept to Completion, we looked at ourselves as a design + build video production company. What do you need done?

Depending on either your budget or the cost of the idea execution, here’s how we’d do it, and why.

This concept portion is crucial as it sets the stage for everything. The tone, pace, style. Desired result. Everything.

As a creative, sometimes aligning that vision with client expectations can be tricky. Show me what you are going to do before you do it mentality. It’s often we show references, it’s This kind of “iPhone Ad meets Dollar Shave Dollar”. <—- this is basically everything made for a 5-year period.

Well, this creative process is a lot easier today, than it was even two years ago. Now with AI, I can make instant visual reference just by typing it in.

No More searching databases or the internet for visuals that are close to what you want, not you can just type it. Okay, How about a Commercial Reference for an Engineering firm in the style of Wes Anderson, done.

STORYBOARDS has always been the next logic step and still very much apart of the process. AI again, with some prompt training using industry specific turn can yield results rather quickly and make leaps and bounds on connecting Client vision with Directors vision.

AI Prompt: /imagine : Done in the StoryBoard Style, a Mother getting Groceries —ar 16:9

AI is going to save time all around the video production process, but more importantly, it’s going to unlock more ideas. Communication is key to satisfaction and completion. These tools are making that process clearer, and faster.

Images created using Mid-journey.

HOW TO BID A VIDEO PRODUCTION

I’ve found this to be one of the hardest parts of video production for Across the Bridge Productions. We are a small team and can be everything to run and gun to full-on Brand Spot. The cost isn’t even remotely the same. As the owner of ATB Productions, I got my experience mainly in New York working on Commercials like Apple and Verizon for some of the biggest production companies in the city, Radical Media, Hungry Man, Park Pictures, RSA on ads with Agencies like Ogilvy and BBDO.

The way these sets were run was efficient, exacting, and expensive. Easily in the millions of dollars, so I also how something as simple as an interview could cost as much as a house in Baltimore. I also saw the value in that money, in order to be exact and look like a commercial, it needs to be exact. Moving to the Maryland market, I rarely saw large budgets for productions I was working on and learned how to do everything with next to nothing. I also see the value of that.

The goal is to align expectations and effectiveness. The tricky part is “Bid this Job out” without context on what level are we trying to hit and at what value to do you see that level. You can shoot an effective commercial on an iPhone if it fits the creative. That same exact creative shot with an Alexa 35 and full crew also could fit the creative, but not the budget.

References are great. Do you want it in this vain or this? However, finding good references can be tough and also lead to false promises. Are they getting the same “reference” as you? I’ve had a situation where we presented V1 and they were like “Why didn’t it have “X” like the reference?” Well., you are a Bank and that was for a Networking company, but I was more referencing pace, tone, composition, and not the literal visual. But you do you.

Be Honest. People are often scared of numbers. But the great thing about numbers is they are real. Cost + Profit. Videos are expensive to make unless you can make them yourself. Like we all know people who can make multiple videos a day with varying levels of success, but still get the message out. So, it’s about knowing the value of the product and creating products that if done well, make a difference. It’s easier to charge what you deserve when it’s deserving.

Lastly, to be honest. Artificial Intelligence. Get on ChatGPT and bid out the job on it. Name the Client, the Desired Result, the Market level, and the deliverables. This basis tends to be pretty accurate. It’s not the end all be all, but it’s a good CONTROL for how to talk to clients and have a footing. If you ask for a budget breakdown, you’ll get one, this is good to present to the Client “Eliminate any of these items that aren’t necessary for this job”. They get to “cut” it down to their own price, often revealing why we’re going to pay for the video.

In the end, budgeting is hard and I’m still learning.

The Greater Good - Working with The Global Good Fund

We’ve had the honor of working with The Global Good Fund for nearly 5 years now and seeing the impact they’ve had across the globe is impressive. It is a three-part organization having a Fellowship that puts social entrepreneurs through a year-long fellowship that’s CEO-focused.

They look for social entrepreneurs attacking the toughest issues and focus on 5 Key Areas - Education, Health, Environment, Economic Mobility, and Financial Inclusion.

We worked with them on their global summit in DC to create a series of content for both the website and social media, including this piece focused on Education.

Creating video content for Non-Profits and Social Entrepreneurs has been a center piece to Across the Bridge Productions strategy from the beginning, hopefully helping in that mission to change to the world for the better. #videoproduction #nonprofitvideo

FILMING THE GOVERNOR OF MARYLAND

One of the perks of video production is you are often in rooms with amazing people. For this shoot for the Baltimore Symphony Orchestra, we did a teleprompter shoot with the Governor and First Lady of Maryland Wes and Dawn Moore. They were both great on-camera and comfortable with the prompter and it was an honor to meet them. Set up was a simple Aputure 600d and 300d with softboxes. We wanted to have the room play a factor, while still getting them clean. It was our first time in the Governor’s Residence in Annapolis.

First Lady Dawn Moore and Governor of Maryland Wes Moore filmed for the Baltimore Symphony Orchestra’s 2023 Gala - Governors Residence - Annapolis

The First Lady of ATB Productions meets the First Lady of Maryland.

View of from the Governors Residence of the circle in Annapolis - photo - J. Leland Malinski

Simple Teleprompter Set Up - FX6 - Aputure 600D / 300D

Scared Grounds and my shoes are dirty.

The Power of AI for Video Editing : Text to Video / Image to Video

In the ever-evolving world of artificial intelligence, there are few innovations that captivate the imagination as profoundly as AI-generated videos. The fusion of AI algorithms and deep learning has given birth to groundbreaking applications like "Text to Video" and "Image to Video." These game-changing technologies are exemplified by the awe-inspiring capabilities of apps such as Mid journey and RunwayXL, which are revolutionizing the way we create, communicate, and experience visual content.

Unleashing Creativity: Text-to-Video Magic

In the past, the process of crafting a video was a labor-intensive endeavor, requiring a multitude of skills and resources. The emergence of "Text to Video" technology has disrupted this paradigm, enabling users to translate written ideas directly into captivating video narratives. The implications of this advancement are staggering, as it paves the way for a new era of storytelling and content creation.

Apps like Mid journey harness the potential of Text to Video, allowing users to input a script or narrative description. The AI engine interprets the text, identifies key scenes and elements, and generates a cohesive video that mirrors the original vision. This innovation not only democratizes video production but also empowers creators to bring their concepts to life without the need for intricate technical expertise. The speed and ease with which Text to Video technology transforms words into engaging visuals are nothing short of mind-blowing.

From Imagination to Visual Reality: The Image-to-Video Revolution

Imagine being able to convey your artistic visions through video, even if your skills lie more in imagination than in visual design. This is precisely what "Image to Video" technology accomplishes. By describing an image or scene verbally, users can see their ideas come to life in stunning video form, thanks to the power of AI.

RunwayXL exemplifies the potential of Image to Video. Through this app, users can provide verbal descriptions of the visuals they envision. The AI system then interprets these descriptions, converting them into intricate and realistic videos that faithfully capture the essence of the user's vision. This innovation not only empowers creators with limited design abilities but also sparks new realms of creativity that were previously untapped.

The Ethical Horizon

While the awe-inspiring capabilities of Text-to-Video and Image-to-Video technologies are clear, it's essential to tread carefully when it comes to ethical considerations. As AI-generated content becomes more sophisticated, questions arise about intellectual property, authenticity, and potential misuse. Responsible usage and a clear understanding of the implications are vital as these technologies continue to redefine the boundaries of creativity.

The Future Unveiled: Exploring Possibilities

The future of AI-generated videos is teeming with potential. Envision more intuitive interfaces, greater customization options, and enhanced realism as AI systems deepen their grasp of human intent and artistic expression. These technologies could also bridge cultural divides by enabling real-time translation and localization of video content, fostering a more interconnected global community.

In essence, the emergence of AI-powered video creation through apps like Mid journey and RunwayXL is nothing short of breathtaking. From transforming text into captivating narratives to transforming imagination into vivid visuals, these technologies are shaping a new creative landscape. Yet, as we march forward, it's vital to maintain a balance between innovation and ethical responsibility, ensuring that the magic of AI video enriches our digital experiences while upholding integrity.

In conclusion, the rise of AI-generated videos via apps like Mid journey and RunwayXL represents a watershed moment in the world of content creation. These applications are not only redefining artistic boundaries but also democratizing the creative process. As we embrace the potential of these technologies, let us do so with a keen awareness of the ethical implications, to ensure that our journey into the realm of AI video is both remarkable and responsible.

ONE-CLICK AI Color Correction to make your footage look like your favorite movie

WATCH THE VIDEO

In the world of filmmaking, color correction plays a pivotal role in elevating visual aesthetics and conveying the intended mood of a story. Traditionally, color correction was a time-consuming and labor-intensive process, requiring skilled colorists to painstakingly adjust each shot. However, with the advent of Artificial Intelligence (AI) and DaVinci Resolve 18.5's revolutionary "Match This Clip to Shot" feature, filmmakers now have a powerful tool at their disposal to efficiently achieve professional-grade color correction effortlessly.

The Power of AI in Color Correction
AI has transformed the filmmaking landscape by simplifying complex processes and expediting workflow. DaVinci Resolve, a renowned post- production software, has been at the forefront of this revolution. The latest version, 18.5, introduces an AI-driven color correction feature known as "Match This Clip to Shot," revolutionizing the way colorists work.
The "Match This Clip to Shot" Feature
The "Match This Clip to Shot" feature in DaVinci Resolve 18.5 leverages advanced machine learning algorithms to analyze the color and tone of a reference clip and automatically apply the same settings to the target clip. This tool is particularly useful when attempting to match footage from different cameras or lighting conditions, ensuring seamless continuity across the entire project.
How it Works
Using the "Match This Clip to Shot" feature is remarkably straightforward. First, select the reference clip with the desired color grading. Then, choose the target clip or sequence that requires color correction. By right-clicking on the reference clip, you can access the contextual menu and click "Match Color" to open the color matching panel.
The AI-driven algorithm takes over, comparing the color information from the reference clip to the target clip and generating a comprehensive set of adjustments. The software intelligently adjusts parameters such as color temperature, contrast, saturation, and shadows, ensuring a near-perfect match between the two clips.
Benefits of AI-Powered Color Correction

1. Time Efficiency: The AI-driven "Match This Clip to Shot" feature significantly reduces the time spent on color correction, allowing filmmakers to focus on other creative aspects of their projects. This newfound efficiency speeds up the post-production process and ensures tighter deadlines can be met without compromising quality.

2. Consistency and Continuity: Achieving a consistent look across various shots is crucial in filmmaking. The AI-powered color correction ensures that all shots maintain a uniform aesthetic, regardless of the conditions in which they were filmed.

3. Accessibility: While color grading was once a skill reserved for

3.

experienced colorists, the "Match This Clip to Shot" feature democratizes the process. Filmmakers with limited color grading experience can now achieve professional results with just a few clicks.

4. Creative Exploration: The time saved through AI color correction allows filmmakers to experiment with different grading styles and push the boundaries of their storytelling.

Conclusion
With DaVinci Resolve 18.5's "Match This Clip to Shot" feature, AI-driven color correction has become a game-changer for the filmmaking industry. Embracing this powerful tool not only enhances the overall quality of the final product but also liberates filmmakers to focus on their creative vision without being bogged down by technical intricacies. As AI technology continues to evolve, we can only anticipate more innovations that will redefine the way we approach filmmaking, propelling us into new realms of cinematic magic.

Revolutionizing Video Content Creation with Artificial Intelligence

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Revolutionizing Video Content Creation with Artificial Intelligence (AI)

As technology continues to advance at an unprecedented pace, artificial intelligence (AI) is transforming various industries, and video content creation is no exception. AI is revolutionizing the way videos are produced, edited, and personalized, opening up new possibilities for content creators and reshaping the landscape of video production. In this blog, we will explore how AI is changing video content creation and the potential impact it can have on the future of video production.

Automated Video Editing with AI

Video editing is a time-consuming and complex process that requires skill and creativity. However, AI-powered video editing tools are now making it easier and faster for content creators to edit videos. AI algorithms can analyze video footage and automatically generate edited versions based on predefined criteria such as length, pacing, and visual effects. These tools can also identify key moments, remove unwanted content, and even create transitions, resulting in professional-looking videos with minimal effort.

One example of AI-powered video editing is the automatic generation of video highlights. AI algorithms can analyze hours of footage, identify key moments, and automatically create short highlight videos, saving content creators hours of manual editing work. This can be especially useful in industries such as sports, where capturing the best moments from a game or event is critical for creating engaging content.

Personalized Video Content with AI

AI is also enabling content creators to deliver personalized video content to their audiences. By analyzing user data and preferences, AI algorithms can generate customized video content that is tailored to individual viewers. For example, video streaming platforms can use AI to analyze user viewing history and provide personalized recommendations for content that matches the viewer's interests. This can lead to increased engagement and viewer satisfaction, as viewers are more likely to watch content that is relevant to their interests.

Moreover, AI is also being used to create dynamic video content that adapts in real-time based on viewer interactions. For instance, interactive videos that allow viewers to choose their own path or make decisions during the video can be created using AI algorithms that analyze viewer choices and dynamically generate different video segments accordingly. This creates a unique and engaging viewing experience for each viewer, enhancing viewer engagement and interactivity.

Enhanced Visual Effects with AI

Visual effects (VFX) have become an integral part of video content creation, adding depth, realism, and excitement to videos. Traditionally, VFX required extensive manual work and specialized skills. However, AI is now transforming the VFX industry by automating and enhancing the process.

AI algorithms can analyze video footage and automatically generate visual effects such as motion tracking, object removal, and scene reconstruction. This can save content creators time and effort in post-production, while also improving the quality and realism of the visual effects. Additionally, AI-powered tools can also generate realistic 3D animations and virtual backgrounds, allowing content creators to create immersive and visually stunning videos without the need for expensive equipment or physical sets.

Improved Video Analytics with AI

Video analytics is another area where AI is making a significant impact. AI algorithms can analyze video content and extract valuable insights, such as viewer engagement, sentiment analysis, and content performance metrics. These insights can help content creators better understand their audience and optimize their content creation strategy accordingly.

For example, AI-powered video analytics tools can analyze viewer behavior, such as viewing patterns, attention spans, and interaction rates, to provide data-driven recommendations on how to improve content engagement. This can help content creators make informed decisions about their video production, distribution, and marketing strategies, resulting in more effective and engaging content.

Challenges and Considerations

While AI is transforming video content creation in many positive ways, there are also challenges and considerations that need to be addressed. One challenge is the ethical use

Stavvy Gets Ripped - Work Out Series

Stavros Halkias is the crowned prince of Baltimore comedy and we were lucky enough to join him at the end of summer as he looks to get healthy. Currently being trained by his Brother, Nik Halkias, under Odyssey Strength & Conditioning, a recently formed gym in Maryland. We didn't know what to expect with Stav, but the dude is hilarious even when he’s putting in that work. We kept the production low-key and focused on making content for his youtube page. We’ve been a fan of Stav’s comedy for years now and glad he’s found success, if he’s 1/100th as good at working out as he is with comedy, the dude will be ripped in no time. Go subscribe to Stav’s youtube and watch this series and his special.

Stavvy Gets Ripped - Directed and Edited by Joey Malinski for ATB Productions

Special thanks to Eric Glaeser, Ben O’Brien, and Nick Hoe for helping with the production of this series.

Stavros Halkias Gets Ripped!

Remembering e-dubble

Screen grab from “Cycle of Nightsmares” Music video - Shot on Black Magic 2.5K cinema camera in the attic of a house being built.

Every year around this time, I can’t help but think about e-dubble. It’s been 5 years since his passing.

ATB Productions connection to e-dubble goes way back. My buddy from high school, Will Hemsley, introduced me to e-dubble. Will’s the artist who’s responsible for the cover art to Reset and Two-Tone Rebel, they also used to freestyle together a bit, and he told me about e-dubble and his skills. He showed me the “Hampden Parks” music video as an example and wanted to see if I wanted to approach E-dubble about making a music video for the Reset Album.

Meeting E-dubble is always memorable, just cause of his sheer size. You only meet a few people in your life that is 6’10”, then for him to be cool, funny, and an amazing rapper is just added bonuses. E-dubble lived in the Hampden Mansion at the time, and it was like walking into one of those influencer’s houses in California. Just wide open, Huge TV, Ping Pong table, Green Screen, it was crazy.

The song, he wanted to do was “Cycle of Nightmares”, which from an outsider's perspective didnt’ feel like the “single” but more a deep cut with meaning vs something like “Coming of Age”, but I was a fan of the song in general.

Will Hemsley was set to direct, and we used his RESET cover reference of the kid being raised by TV as kind of inspiration. Evan and I were the same age so a lot of images and tv shows we both grew up on, so we worked as many in there as I could. I only knew Evan for a brief moment at this time, in retrospect, I should have included some more “Philly” sports moments.

Before the release of the video, I was only partially familiar with Evan’s music. I listened to "Reset” and “Cycle of nightmares” tons because when you are the editor for a much video you kind of get burnout on tracks hearing them on repeat, but it wasn't until the comments started rolling in on youtube did I see how much of a dedicated fan base e-dubble had.

So, many people thanking him for being a bright light in their lives, so this led me to listen to “Freestyle Fridays” in order on a long drive I took to Charleston, South Carolina, and I found myself becoming one of those dedicated fans.

We went on to do a bunch of stuff.

THE GREY

A house party at the Hampden Mansion. Good times at a legendary spot in Hampden, “shout out to people living up in the mansion” We kind of just shot two performances and then had a good time. I loved the lazers that were at the party, that we wound up bringing them to the basement of my house and doing a few more clean takes of the versus to mix in. Andrew Caughy from Acrylic did the animations, which I loved. I also like the fact that we over the Black bars sometimes to create a 3D effect.

Green Lights came about by accident. I had just got my hands on a Canon 5D M3 and rented a lenses set for a music video shoot, however, that shoot got cancelled and I’d already paid for the lenses rental. I hit up e-dub and asked if he had an old song he’d want a music video for, I was going to shoot with the lenses regardless, as I wanted practice, and I loved e-dubble music.

He thought “Greenlights” might be a good choice and that night, he was doing a recording session at the Line Up Room. I came through and shot a verse or two of him in the studio, then cut it together with bunch of Broll I had from that night/next day. Shot mostly in Hampden, and features a performance by e-dubble outside of Frasiers. There is a moment in the performance when Evan says “one of these days we will hit Hawaii” where I think we linked creatively and were friends after that.

FWT - e-dubble had now moved to Federal Hill into one of those loft buildings down there. I remember the first time going over there. As soon as I got off the elevator I smelled weed. I walked all the way to the last door in the hallway and it was a long hallway and knocked on Evan’s door. He opened it to a cloud of smoke and a beat bumping, I’m sure the neighbors were stoked about getting a rapper on their floor. I didn’t hang out with Evan too many times there, but we did get to shoot the interview session for the “Surrounded by Giants” video and the “FTW” music video.

“WHAT IT DO”

This video was kind of crazy. Evan and his family would go to this “Philadelphia Folk Festival” as kind of a yearly traditional they would have a few RVs back to back and people would camp out with music and parties throughout the day and night. It was Evan’s idea to shoot a video there and I think he was right as it was good times. Evan, wasn’t his normal self for these days though, he didn’t want to be on camera, which is fine, but also wasn’t in the best mental state. I think this song is kind of a testament to the power of e-dubble. This song is undoubtably positive and amazing, I bump it often when i want a positive pick up. So Evan’s turning what troubles him into light as much as he did was so cool to see and i think this video embodies that.

Evan’s family makes a bunch of appearances in this video as well as a bunch of shots of my feet.

Two Tone Rebel.

This video is hard for me. We shot this video literally about a week or so before Evan passed. The concept was once again based off the Cover Art that Will Hemsley created. e-dubble was living in Fishtown now in Philadelphia and had a cool loft style apartment next to a bar that he would regularly perform at “The Fire”, so we decided to rent the bar out for a music video shoot. Shoot during the day and then film a live performance at the venue at night. I’m also disppointed when I watch this video, if I knew this was going to be our last music video, there is zero chance, I’d go this route. Basic concept, Evan is like “John WIck” with a Blade Runner color scheme. He had just gotten “Clark”, so we thought. Someone steals Clark, e-dubble has to come kick butt to get him back. The night before the shoot, Evan calls me and says he’s not feeling too well, he’s got the flu, and been in bed for a few days. He said he still wants to try and shoot, but will have to play it by ear. That day, Evan, was supposed to be in the video in a bunch of scenes, but just wasn’t’ feeling well and he wanted to make sure he could perform at night. He came to set when it was absolutely needed, and did a great job. When it came to the performance at night, Evan went on last and did a good job, but I could tell he wasn’t feeling well, as he wasn’t as crisp as he normally is. (side note) I only recorded his “Two Tone Rebel” performance that night, If I had known, I wish I rolled the whole time.

A few days later, I hear he’s in the hospital, I like everyone else saw the instagram pic of his hand, and I literally thought he had beat it, only to be shocked a little bit later.

I couldnt even look at the footage for so long after that. I was already pretty far along on the edit when I heard the news, but it was so hard to look at footage.

The next video I made for Evan was definitely the hardest, a tribute video to the legend. I asked for anyone and everyone to send me clips and tried to do an overview that would work. Super tough edit, but it was going to be played as at tribute at the funeral. I gave it my all.

I still listen to e-dubble often and so does a lot of people with over 500K listeners a month on Spotify which in my opinion doesnt have all the good ones on it. I’m forced onto youtube and Soundcloud to listen to the other gems, so

PS, I still have no idea what BLACK PAISLEY means.

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