The video has now exceeded 500K views on Facebook and has been shared over 6000 times! Exciting to see a good cause get some attention.
ATB Productions worked closely with B/A Products Co. to create a PSA for the "Move Over" Law. B/A creates products for the towing and emergency services industry, so this law hits close to home with them. They wanted some thing that had a narrative storyline without a voice over that left the audience feeling. The roadside is a dangerous place so we wanted the audience to "feel" the speed of the cars going by and have that fear in the back of the mind. For more information check out B/A for details.